Is staging a home for sale worth the expense?

Linda Marotto
Linda Marotto
Published on December 7, 2023

We, as real estate industry professionals, know first-hand the benefits of home staging. We see it over and over. In fact, before the current seller’s market, we have seen homes sell for substantially more than the list price and we believe that home staging is the primary reason.

It makes sense when you realize that something as simple as cleaning your home will bring you an 872 percent return on the money you invest in the process, according to studies by homegain.com.

After making needed repairs, cleaning and getting rid of clutter is among the first steps to take when contemplating hiring a stager.

What is home staging?

Not everyone understands what home staging involves, so here’s a quick rundown for our readers.

In real estate, first impressions are everything, which is why increasing your home’s curb appeal is so important. Think of it as staging the exterior of the home.

It’s that first impression that will either compel potential buyers to look at the home’s interior or send them to the next home on their lists.

Staging your home for sale is the strategic and purposeful process of preparing a property for sale by enhancing its appeal to potential buyers.

It involves optimizing the property’s presentation to highlight its best features and create an inviting and appealing atmosphere.

Staging professionals or homeowners themselves use various techniques to transform a house into a welcoming and marketable space.

You can accomplish this yourself! Do not be intimidated into hiring a staging professional.

When staging a home for sale, it’s all about creating a subtle and purposeful decor, cozy ambiance, seasonal scents, highlighted entertaining spaces, tasteful curb appeal, streamlined decor, and organized storage solutions collectively contribute to a compelling and market-ready home even during this festive season.

If the home has been staged and buyers decide to venture forth to the interior, they should see a home that appears roomy, bright and inviting.

This is to make potential buyers feel that the home has been well-maintained and that they can move right in.

Nobody should have to experience selling their home having to pay 6% real estate commission fee!

We care about helping you profit huge from your home sale.

With proper guidance and simple steps, you will learn how to:

-Properly prepare

-List

-Sell your home

Click Here for my FREE guide >> http://members.lindamarotto.com/pl/2147836121

The costs and benefits of staging a home

The services of a professional home stager can cost anywhere from several hundred to thousands of dollars, depending on the size of the home and how much staging is required.

Staged homes most definitely photograph better for online listings, attract more foot traffic during showings, and often sell faster compared to non-staged properties.

Professional stagers assess each property’s unique attributes and target market to tailor their staging approach.

They aim to highlight the property’s strengths while minimizing its weaknesses, creating a universally appealing environment that resonates with a broad range of potential buyers.

There are also numerous ways to DIY your staging and you can find inspiration and instructions on the internet.

Did we mention that the homegain.com study reckons there is an average 586 percent return on investment for homeowners who stage their homes?

Additional benefits of a staged home include the fact that these homes sell faster than homes that aren’t staged. In fact, “95 percent of staged homes sell in 11 days or less,” Glendale, California professional home stager Betsy Wilbur tells Forbes’ Vanessa McGrady.

Ultimately, staging your home for sale is about maximizing a property’s potential by creating an emotional connection with buyers, making it easier for them to envision themselves living in and enjoying the space.

We absolutely recommend the staging process to our listing clients

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