Everything you need to know – and do – to find the right buyer

3 TIPS FOR SELLING YOUR HOME DURING THE PANDEMIC

Marketing Strategies

Client
Care Communication

We’ll
be your partner as we work together to get you the best price in a timely
fashion. We’re confident we can earn your trust and our policy is:

You
can cancel at any time if you aren’t 100% satisfied with our work!

As
your partner, we offer our expertise to help you make good decisions about the
sale of your home and avoid costly mistakes. It starts with making sure your
home is presented to its best advantage:

  • 360 Degree picture virtual walk through of the home
  • I-Guide photography which gives exact specific measurements, floor plans, room sizes, etc. Online website feature with added benefits
  • Floor plans and measurements both inside and out.
  • In-depth analysis and expert advice on pricing strategy for optimal results
  • Free digital marketing specialist to maximize online presence
  • Checklist of recommended changes to your home to ensure optimal pricing
  • List of reputable vendors for any work required
  • Meeting with marketing specialist to identify your home’s upgrades and features that you, as the homeowner, find important
  • Synced lock box to track realtor showings and elicit feedback the next business day, which is then sent to you to keep you in the loop

 While we market your home, we know you want to
be informed and involved. To keep communications flowing, we’ll:

  • Send a report on our marketing efforts and results once per week
  • Inform you of any market changes, mortgages rate fluctuations, sales trends, absorption rate, or any other factors that may affect the value or marketability of your home
  • Provide you marketing materials to share with your neighbors, connections, and on your personal Facebook page and other social media sources (twitter, LinkedIn, Instagram, etc.)

High-quality
Marketing Materials

The quality of
marketing materials representing your home have a huge impact on how it is
perceived in the marketplace. To position your home in its best light, we
provide:

  • Professional photographer to capture interior and exterior images
  • Professional videography to create a high definition 2 to 4- minute virtual property tour with description of your home
  • Drone photography
  • A high-quality brochure featuring your home
  • An individual property website which includes:
  • Printable brochures
  • Photo gallery
  • Virtual tour
  • Property map

Reports for out of town buyers showing
nearby amenities, school scores and distance, community information, city
demographics, and a “contact me” button

  • Luxurious lawn sign with solar lighting, our highly recognizable South Florida Realty Professionals logo, and a customized texting feature directed to your home’s website
  • Search engine optimization (SEO) of all marketing materials by Digital Marketing Specialist for maximum online exposure
  • All materials cell phone compatible (91% of buyers use cell phones in their home search according to National Association of Realtors)
  • Online mortgage calculator to help buyers decide if they can afford to purchase your property (website and mobile app)

Tapping the power of Social Media and the
Internet 

A recent NAR report states that real estate
activity on social media has dropped –but that’s because most agents do not
understand how to use it effectively. Using our process, we get thousands of
hits and shares per month.  Your home
will be exposed to a broad—yet targeted – audience by:

  • Pre – market information to potential buyers currently searching with “coming soon” campaign on various social media and internet sites
  • Virtual property tour added to our YouTube channel with description crafted to enhance search design optimization
  • Boost Target Market paid advertisement on social media featuring the property tour video, which typically generates over 50,000 + views, comments, likes, and shares
  • Creating cookies on the back-end of the marketing to capture and create a target audience
  • Online syndication that includes realtor.com , Zillow, Trulia, Facebook, YouTube, Twitter, Craigslist, South Florida Realty Professionals, Oodle, HotPad,  Backpages, and Oolx with weekly posts and updates to keep your home in the top spots
  • Paid listing enhancements to keep your property in prime position on these sites
  • Back end access to major real estate sites to create unique, attractive postings that are more accurate than MLS information
  • Paid
    ads through Adwerx (Adwerx technology identifies and analyzes online consumer
    behavior to target potential buyers looking in your area, even if they are
    hundreds of miles away)
  • Weekly Facebook ad campaign exclusively to people who are categorized with a “Likely to Move” residential profile per Facebook analytics
  • Instagram posts about your home to reach the millennial market
  • Constant analysis of online traffic data to tweak your campaign to increase traffic and conversion rates
  • Craigslist ads posted locally and out of the area twice per week
  • Immediate follow-up to online interest or inquires by phone or by sending video response via text or email
  • Target market potential buyers to determine who is the most likely buyer willing to pay the highest price both locally and out of the area
  • Twitter
  • LinkedIn

Engaging the real estate community

Through our massive online and social media
campaigns, we access thousands of buyers directly. But we also take pains to
engage the real estate community.

  • Cooperate with all Real Estate companies in Palm Beach County, Broward and surrounding counties using multiple MLS’s.
  • E-flyers sent to local and out of area agents with Bar Code feature that brings them directly to your home’s website
  • Promote your property directly to the top 100 Realtors in Palm Beach and Broward counties
  • Contact preferred lenders for any preferred buyers in their network
  • Email “Just Listed” e-flyer with links to your home’s website to thousands of local affiliates and partners in our database
  • Announce home to our national network of real estate agents
  • Send property specific information to our internal buyers’ agents who receive hundreds of inquires monthly
  • Contact agents to request feedback after the home is shown, which we then forward to you
  • Perform a reverse prospecting search to identify prospective buyers in MLS

Traditional Marketing on Steroids

Though we are experts at online and social
media marketing, we don’t ignore traditional methods that are still effective.
In our campaign, we also:

  • Send direct mail and email flyers about your home to our data base of clients
  • Contact South Florida Realty Professionals leads, centers of influence (i.e. family, friends, community leaders)
  • Mass mail an 8 ½ by 11 colored glossy “Just Listed” post card to approximately 500 to 1,000 people in your specific neighborhood
  • Hand deliver high quality brochures to 100 immediate neighbors with a “Pick your Neighbor” letter attached and text feature
  • Colored brochures featuring your home’s highlights
  • Mass mail “Just Listed” cards to your neighborhood and target areas with multiple homes
  • Hire a service to make calls to surrounding neighbors promoting the features and lifestyle benefits of your home

Behind the scenes

While all this activity is happening, we’re
also working behind the scenes to make sure your home gets the most exposure,
so it sells at the best price in a timely manner. We gather all information
necessary to ensure a smooth transaction. To that end, we:

  • Immediately send responses to buyer leads via email and text
  • Improve the marketing of any under-performing marketing campaigns by analyzing and viewing results of campaigns
  • Meet weekly with the team to keep on top of each step in the marketing campaign of your home
  • Price the property correctly the first time to widen the window of buyer showings
  • Reassess pricing if online traffic is not converting into offline tours
  • Answer any questions that arise throughout the transaction via our full staff of specialists
  • Use technology Showing Desk along with installed lock box to monitor agent showings to get fast feedback

Once the sale of your home is pending, we
stay proactive, not reactive, to make sure the process goes smoothly and
efficiently by:

  • Verification with the agent and lender to ensure buyer is properly qualifies, ready, and able to purchase, before accepting the offer.
  • Bi-weekly communication with the lender and title company via email about status and progress of sale
  • Text message and email reminders to you about appointments and deadlines of escrow, seller disclosures, buyer inspections, appraisal report, buyer final walk through, signing loan documents, and final closing documents
  • Constant communication with cooperating side agent, lender, and title company to give accurate feedback to seller about status of loan escrow and making sure we have a clear title for buyer to purchase your property.

By being with you every step of the way, you always know what to expect next until the day of closing.